PRESS RELEASE

The inaugural Festival of the Wise is a music and arts festival uniquely combined with a conference program on Health, Money, Home, Lifestyle, Travel and Technology and exhibits from over 100 companies showing products and services for the dynamic Baby Boomer community.

LOS ANGELES, CALIFORNIA – June 3, 2008 – A truly unique and exciting new two-day festival and conference for baby boomers – the Wise community – was announced today for December 6 & 7, 2008 in Scottsdale, Arizona one of the nation’s most desirable destination cities. The inaugural “Festival of the Wise” (www.FestivaloftheWise.com) is being created to offer an exciting weekend of music, art, food and wine, informative seminars, lifestyle workshops, and product showcases for active and dynamic baby boomers that have a passion for living full and rich lives.

The Festival of the Wise will be an indoor/outdoor event held on a Saturday and Sunday at the beautiful Scottsdale Center for the Performing Arts. It will provide a platform for companies and artisans to showcase their products and services to over 7,000 consumers, in the highly desirable 50+ age group that collectively spends more than $2 trillion annually on goods and services. With a ticket price of only $35.00 for the two day event, including all educational sessions and entrance to the concert on Saturday evening, Festival of the Wise is not only going to be a great time but also a great value.

“The Festival of the Wise creates an environment where Baby Boomers can have fun, explore their passions, and learn about new products that can benefit their lives. We’re pleased to serve this dynamic group, who have an enthusiasm for enjoying life and energetically explore new horizons,” said Paul DeLuca, Director of Sales (Paul@FestivaloftheWise.com). “The festival offers world class music, arts, food and wine as well as delivering informative seminars, stimulating workshops and a tactile experience of products and services, all geared towards the specific interests of Baby Boomers.”

The Festival of the Wise will include:
• Six indoor/outdoor conference tracks with valuable, thought provoking content on Health, Money, Travel Technology, Real Estate, and Lifestyle
• Over 100 exhibitors offering product demonstrations
• Saturday Night Outdoor Sunset Concert
• Veterans Tribute to honor armed forces on Pearl Harbor Day, Sunday, Dec. 7th
• Two Outdoor Stages offering musical performances throughout the weekend
• Fine Arts & Crafts village with hands-on arts & craft workshops
• Scintillating Food Tastings from organic whole foods to barbequed baby back ribs
• Fine Wine & Beer Tastings
• 2 for 1 ticket discounts to the Scottsdale Museum of Contemporary Art

“Over 100 companies and vendors will have the opportunity over two days to showcase their brands, products and services to people who have the experience, knowledge – and disposable income – to chart an exciting course for their lives,” said DeLuca.

Sponsorship opportunities include: Presenting Sponsorship of Saturday Sunset Concert and our two music stages; sponsorships of the Wine and Beer Tasting areas; sponsorships of conference seminars and workshops in Health, Money, Travel, Technology, Lifestyle and Real Estate; sponsorships of the Fine Arts & Crafts Village; and exhibition booths for companies and artisans to feature their products.

About Our Sponsors
Festival of the Wise is dedicated to creating a unique business event that allows forward thinking companies to get face to face with a large audience of active buyers in a fun, interactive and engaging way. Our sponsors are companies who have the Boomers interests at heart. We look for organizations that are doing something different, something powerful and progressive. Our sponsors are extraordinary companies like BrainSavers® (www.brainsavers.com) encourage total lifestyle programs for healthy brain aging by adapting a realistic program of regular physical and mental exercises and a brain-healthy diet. With the growing active concern for the environment, we are proud to include award winning, energy conscious company, Renewal by Anderson® (www.renewalbyandersen.com) - the only Green Seal Certified replacement window manufacturer. Their presence at the event represents our desire to showcase products that help the environment by reducing our individual carbon footprint.

Upcoming Press Conference

A press conference to unveil more of the program and our sponsors and partners will be held:
Thursday, June 12, 2008 at 10am
Scottsdale Center for the Performing Arts
7380 E. 2nd Street, Scottsdale, AZ 85251.

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